Product sense is the intuition that guides good product decisions. It’s the ability to cut through noise and understand what matters - which problems are worth solving, which features to build, and how they should feel in the hands of a user.
Creators - whether artists, designers or coders - use tools not just to get things done, but to express ideas. The Creator's mindset goes well beyond a manager's way of approaching the tasks of 'value creation', and this is a crucial lens to aid the modern product creation process.
Product sense through a creator lens is our approach to bring these two worlds together in a holistic way - Building great products in today's landscape requires members of the product team to rise above their boxed-in roles from the past and take up the mantle of thinking like Creators - Owning the entire holistic vision of the product while leveraging the latest advancements in tooling to help execute these ideas, while iterating quickly to realise the product's vision.
