Whether you're crafting your first virtual instrument, or envisioning a product for hybrid visual creators, this space is here to sharpen your product sense and broaden your imaginative reach through sound fundamentals, exploratory insights and deep dives into key areas of the quickly evolving creator tool landscape.
READ ON SUBSTACKTimeless principles and core conceptual underpinnings of Product Design, Creator Tooling
Mental Models, Product Sense, Design Principles
These essays unpack the core ideas behind building meaningful tools - from prioritization frameworks and UX tradeoffs, to the psychology of flow and friction. It’s the evergreen toolkit that underpins everything else.
Observing and mapping what real users, creators, and toolmakers experience across domains.
User behavior, Indie builder insights, User journey maps
This series shines a light on lived experiences: lessons from indie developers, insights from power users, and moments where a tool changed someone’s creative life. These are grounded, narrative-driven pieces.
Research-heavy explorations of creator tools, emerging trends, and product ecosystems.
Market Maps, Business Models, Design Critique
These essays dissect business models that work, company strategies, plugin ecosystems, and the evolution of creative workflows. Often visual, sometimes nerdy, always in-depth.
Short-form updates, experiments, and reflections in motion.
Curated observations and trends from the Market
Dispatches are strongly curated by scanning the evolving landscape of creator tooling. Offered in a digestible form, these dispatches help bring awareness and clarity to market developments.
